The Best Video Strategy for Every Stage of Your Buyer’s Journey

The Best Video Strategy for Every Stage of Your Buyer’s Journey

  Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey – the research process your potential customers go through before making a purchase, or committing to your brand. When planning your buyer’s journey, you should be speaking the language of inbound marketing. This approach is all about creating specialized, tailored content that will attract prospects to…

Read More

As Arsène Wenger struggles, does ‘the Arsenal way’ just mean annual angst? | Nick Ames

As Arsène Wenger struggles, does ‘the Arsenal way’ just mean annual angst? | Nick Ames

Arsenal’s identity However Arsenal proceed in the summer, one of their primary considerations will be the identity the club have cultivated under Arsène Wenger. That goes far beyond the football pitch: in common with most of their direct rivals at home and abroad, Arsenal have been voracious in their drive to enlist a global support base and everybody needs their unique selling point. In Arsenal’s case, the vision they have cultivated over the past decade is bound inextricably with the success and style that hallmarked happier times in the Wenger…

Read More

What is the most important factor in being happy?

What is the most important factor in being happy?

The other day I woke up angry. I was remembering all of the people who I felt I did many good things for and now they don’t like me. I started to list all of the reasons they hate me. I started to think about arguments I would tell them to SHOW them how wrong they are. Sometimes this takes up the first ten minutes of my day until I stop myself and say “this is unhealthy.” I try to replace these unhealthy thoughts with at least three positive actions…

Read More

Fly American’s A321T Fully Flat Business Class for $55 for Elites, First Class Just $159 for All

Fly American’s A321T Fully Flat Business Class for $55 for Elites, First Class Just $159 for All

American flies its premium-configured Airbus A321Ts between New York JFK and Boston. The American Airlines Airbus A321T is a 3-cabin aircraft with economy (including Main Cabin Extra extra legroom seating), fully flat business class, and 1-1 seating first class. It’s the most luxurious, high-end narrow body aircraft and the best narrowbody plane flying domestically in the U.S. Continue reading Fly American’s A321T Fully Flat Business Class for $55 for Elites, First Class Just $159 for All…

Read More

This Piano-Playing Computer Makes Me Feel Less Lonely But Also Really Weird Inside

This Piano-Playing Computer Makes Me Feel Less Lonely But Also Really Weird Inside

Most people, with the exception of those who live beneath the subway grates and Ted Cruz, don’t like to be alone for too long. We need — nay, crave — the attention of others. When that attention comes from an intelligent piano-playing machine, however, shit gets weird. A.I. Duet, a new experiment from Google, does just this. It’s pretty simple: Open up the web player, play a few notes on your keyboard, and wait for your strange new robot friend to respond with its own music. It’s like jamming, if…

Read More

Why Every Mistake and Failure Will Contribute to Your Startup Growth

Why Every Mistake and Failure Will Contribute to Your Startup Growth

To have one successful business requires a series of failures… The overnight success that everybody chases takes five years to happen. This means that any big company that makes the news today has a history of failures and mistakes. Facebook faced various legal disputes. Airbnb started off by selling cereals called “Obama O’s” and “Cap’n McCain’s.” Uber must deal with a new set of legal issues in every new country it conquers. The wise smiles we see on successful entrepreneurs are the result of years of struggle. And we’ll see…

Read More

BASICALLY ME

BASICALLY ME

Posted on February 6th 2017 by THEFASHIONGUITAR Recently a Dutch magazine requested an interview, and – of course – I said “YES”, because I love to connect with my home-country when it comes to my work, my life abroad, and motherhood. Yet, when the first draft got to me, I was so sad about the result. It was more a pieces about stereotypical things about women and girls who blog, than what I actually talked about on…

Read More

10 Ways to Make the Most of Your New Camera

10 Ways to Make the Most of Your New Camera

Photographs are an important part of the travel experience and, with so many budding photographers in this community, I wanted to create a semi-ongoing series about travel photography. Since I’m not photographer, I’ve invited professional photographer Laurence Norah of Finding the Universe to share his wisdom. He wrote a long series last year and will be returning again this year with more tips and tricks! In this post, Laurence will help you make the most out of any new camera. In my experience, people are often disappointed with their first…

Read More

Fan TV: revolution or just a vehicle for venting attention-grabbing fury? | Paul MacInnes

Fan TV: revolution or just a vehicle for venting attention-grabbing fury? | Paul MacInnes

It was freezing outside the Emirates Stadium but that had not stopped the crowd. Small children were hoisted on the shoulders of their parents and one adult was holding a sign that read “#no bad energy”. All in all there must have been at least 200 people craning to hear a chartered accountant share his views on a hum-drum victory against Hull City. And they were all standing in absolute silence. This was the scene as Arsenal Fan TV recorded their latest instalment on Saturday. 22 latest instalments, to be…

Read More

Why unlimited data is making a comeback

Why unlimited data is making a comeback

Unlimited data is the hot new thing … again. It’s been almost five years since the last of the great unlimited data plans died out and left just a few calcifying tendrils of grandfather access for those willing to live the remainder of their days on 3G phones. People were upset when AT&T and Verizon ended those plans, even if few ever used their monthly allotment of 2G of data. Most, however, realized how awesome unlimited would have been in the age of 4G LTE. Obviously, carriers realized how not…

Read More

Reading is a good guide to what makes a good day…

Reading is a good guide to what makes a good day…

What 10 books would you recommend for an adult who hasn’t accomplished anything yet but wants to start trying to live a successful life? When I was a kid, at least 10 girls rejected me because of ugliness when I asked them out. I was also caught shoplifting by the police and had to go to court. My parents occasionally hit me. And I don’t think they did the wrong thing. And then I was an adult. I SURVIVED. Had I accomplished anything? Yes. I survived childhood. Since then, I’ve…

Read More

How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy

How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy

You know what’s tougher than having a blog with decent traffic? Monetizing it consistently. Most bloggers are probably afraid to say this out loud, but they spend a lot of their waking hours racking their brains trying to solve the big puzzle of blog profitability. The short answer is having a high click through rate on ad on your blog, which lead to increased sales and profit. The long answer? Advertising does work but how well it works is usually left as an afterthought by most bloggers. A lot of this has to…

Read More

Human Wearing Chimp Suit Chased Around Zoo in the Name of Safety

Human Wearing Chimp Suit Chased Around Zoo in the Name of Safety

It was only a drill. Staff at the Tama Zoological Park in Tokyo recently chased an unlucky coworker dressed in a droopy chimpanzee suit during an escaped animal drill. Eventually, the zookeepers shot at the costumed human with a tranquilizer gun, loaded the poor guy into a truck, and hopefully, paid for all the beers at happy hour. This seems like a cruel tradition, although it remains unclear whether the tranquilizer gun was loaded or not. (News reports offer conflicting accounts.) Regardless, you should definitely watch the video of the…

Read More

Premier League: 10 things to look out for this weekend

Premier League: 10 things to look out for this weekend

1) Who will be exposed in potential Anfield thriller? During a Liverpool-Tottenham match at Anfield in May 2011 a man stripped off all his clothes – except his shoes and socks, because that would have been indecent – and ran out to frolic on the pitch. He was having a merry old time of it until Martin Skrtel and Lucas Leiva hurtled over and shoved him to the ground, from where he was scooped up by stewards. There may be a more recent example of strong and well-coordinated defending by…

Read More

REAL LIFE STUFF

REAL LIFE STUFF

Posted on February 7th 2017 by THEFASHIONGUITAR Looking at these photos I can only think “I miss my pink hair” and that I have to color it again for New York Fashion Week. Which is, by the way, starting TOMORROW. But not to worry this season… Because with a full but organized agenda, a rack full of amazing looks to wear, I feel quite relax about it all. Honestly, for the first time in 5 years of…

Read More

Try One (Or All) Of These If You Want To Add Value To Your Life

Try One (Or All) Of These If You Want To Add Value To Your Life

What are the most valuable things everyone should know? When I would stay up all night anxious and scared and afraid about money and love and life, I had no rules to live by. I expected too much. I was dishonest – with others and myself. I had to change. This is what I started to figure out over the past twenty years. It seems hard to follow the rules. But it isn’t. Life became infinitely easier and better. There’s always a Good Reason and a Real Reason My daughter…

Read More

Spotify has tapped an unexpected source to build you the perfect playlist

Spotify has tapped an unexpected source to build you the perfect playlist

Gloomy days really do mean gloomy music. Image: Julio Cortez/AP/REX/Shutterstock By Marissa Wenzke2017-02-08 03:28:08 UTC Spotify has tapped an unexpected source to cue up a perfect playlist for your day: the weather report.  Partnering with Accuweather, Spotify built Climatune, a website that generates playlists based on the weather in your location. The playlist-generator follows a yearlong research project that compared music streamed on Spotify to data compiled at 1,000 weather stations. Turns out, the weather seems to play a factor in the music you stream. “For almost all of the…

Read More

Why Snapchat is Becoming Essential for Your Small Business

Why Snapchat is Becoming Essential for Your Small Business

Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, and made creative changes that has moved it into a much broader space. The burgeoning social media platform is no longer reserved for flower crowned and rainbow puking selfies! On average, Snapchat reaches 41% of all 18 to 34 year-olds daily in the U.S. alone. If you…

Read More