The Best Video Strategy for Every Stage of Your Buyer’s Journey

The Best Video Strategy for Every Stage of Your Buyer’s Journey

Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey – the research process your potential customers go through before making a purchase, or committing to your brand. When planning your buyer’s journey, you should be speaking the language of inbound marketing. This approach is all about creating specialized, tailored content that will attract prospects to you,…

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What is the most important factor in being happy?

What is the most important factor in being happy?

The other day I woke up angry. I was remembering all of the people who I felt I did many good things for and now they don’t like me. I started to list all of the reasons they hate me. I started to think about arguments I would tell them to SHOW them how wrong they are. Sometimes this takes up the first ten minutes of my day until I stop myself and say “this is unhealthy.” I try to replace these unhealthy thoughts with at least three positive actions…

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Why Every Mistake and Failure Will Contribute to Your Startup Growth

Why Every Mistake and Failure Will Contribute to Your Startup Growth

To have one successful business requires a series of failures… The overnight success that everybody chases takes five years to happen. This means that any big company that makes the news today has a history of failures and mistakes. Facebook faced various legal disputes. Airbnb started off by selling cereals called “Obama O’s” and “Cap’n McCain’s.” Uber must deal with a new set of legal issues in every new country it conquers. The wise smiles we see on successful entrepreneurs are the result of years of struggle. And we’ll see…

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Reading is a good guide to what makes a good day…

Reading is a good guide to what makes a good day…

What 10 books would you recommend for an adult who hasn’t accomplished anything yet but wants to start trying to live a successful life? When I was a kid, at least 10 girls rejected me because of ugliness when I asked them out. I was also caught shoplifting by the police and had to go to court. My parents occasionally hit me. And I don’t think they did the wrong thing. And then I was an adult. I SURVIVED. Had I accomplished anything? Yes. I survived childhood. Since then, I’ve…

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How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy

How to Boost Your Blog Revenue Fast Using One Dead-Simple Strategy

You know what’s tougher than having a blog with decent traffic? Monetizing it consistently. Most bloggers are probably afraid to say this out loud, but they spend a lot of their waking hours racking their brains trying to solve the big puzzle of blog profitability. The short answer is having a high click through rate on ad on your blog, which lead to increased sales and profit. The long answer? Advertising does work but how well it works is usually left as an afterthought by most bloggers. A lot of this has to…

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Try One (Or All) Of These If You Want To Add Value To Your Life

Try One (Or All) Of These If You Want To Add Value To Your Life

What are the most valuable things everyone should know? When I would stay up all night anxious and scared and afraid about money and love and life, I had no rules to live by. I expected too much. I was dishonest – with others and myself. I had to change. This is what I started to figure out over the past twenty years. It seems hard to follow the rules. But it isn’t. Life became infinitely easier and better. There’s always a Good Reason and a Real Reason My daughter…

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Why Snapchat is Becoming Essential for Your Small Business

Why Snapchat is Becoming Essential for Your Small Business

Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, and made creative changes that has moved it into a much broader space. The burgeoning social media platform is no longer reserved for flower crowned and rainbow puking selfies! On average, Snapchat reaches 41% of all 18 to 34 year-olds daily in the U.S. alone. If you…

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How To Get People To Like You In 5 Seconds or Less

How To Get People To Like You In 5 Seconds or Less

I had to get over 100 prostitutes to like me in five seconds or less. I didn’t do this because I wanted to sleep with them. I did it because it was my job. For about 2.5 years I had a job that I created for myself. I had to interview people at three in the morning on a Wednesday night and find out what they were up to. If someone is out at three in the morning on a Wednesday night, there is usually a reason. And usually not…

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3 Website Hacks to Radically Improve Your Conversion Rates 

3 Website Hacks to Radically Improve Your Conversion Rates 

Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and there is no magic formula to success. Ecommerce is a trillion-dollar industry. In the United States alone, online sales are expected to reach $523 billion by 2020. This could mean a number of things for consumers. For ecommerce business owners, it means that optimizing their online platform needs to be a top priority, if it isn’t already. The problem, however, is that competition is tougher…

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How Do I Develop An Entrepreneur Mindset?

How Do I Develop An Entrepreneur Mindset?

After the third attempt and failure at starting a business I said, “That’s it. I’m never doing this again! This is clearly for other people.” I hated it. But I tried again. I HAD ZERO BUSINESS SENSE. All I knew about business was this: if you do work for someone, you get paid, and then you pay bills. That’s the entire knowledge I had about running a business. It was very incomplete. But it worked. In what follows, I am mostly focused on my first business. How come? Because like most…

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How to Deal With Google’s Latest Mobile Ranking Update About Popups

How to Deal With Google’s Latest Mobile Ranking Update About Popups

Here’s why you hear the word “intrusive” more often these days: Suddenly it has become a part of Google’s mobile ranking algorithm! Last year Google warned webmasters it would start down-ranking sites with intrusive interstitials, commonly known as popup ads, in mobile search results. As of today, that update should be live, so you can start monitoring your mobile rankings to see if your site seems to have been effected. With more and more people searching and finding your website on a mobile device, suffering a drop in your mobile rankings…

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What Are Things That Do Not Matter In Life?

What Are Things That Do Not Matter In Life?

Originally asked on Quora: What Are Things That Do Not Matter In Life? Bear with me. Because it matters. I wanted to matter very badly. It’s nice to know that, “after I’m dead”, I leave something behind. People remember me. It’s nice to create impact that changes the world when you are no longer there. (does Michelangelo think this matters still?) But maybe things matter in a different way than we think. Maybe everything matters because nothing matters. Let me explain: None of your opinions matter. And all of your…

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How to Get Your Content Published on Forbes, Huffington Post, and Business Insider

How to Get Your Content Published on Forbes, Huffington Post, and Business Insider

Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.” No pressure there, right? If your business is new, building your reputation when you have no brand recognition and little capital isn’t easy. Gaining traction in the media is, of course,…

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Ep. 208: Ken Kurson – What Will Trump Do As President? We Hear From The Expert

Ep. 208: Ken Kurson – What Will Trump Do As President? We Hear From The Expert

Social media is a bloodbath. Trump. Hillary. Walls. Genitals. Crooked this or Deplorable that. There’s two things I know: 1)  I choose whether I am happy with a situation or not. Whether I am “free” or not. Nobody else can choose that for me unless I give them permission. If a situation (call it X) happens that I don’t like, I ask myself: is the world better with X and me in it. Or with X and “no me”. All I can do is have impact on the people around…

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What’s Your Story?

What’s Your Story?

Follow your passion. It is a phrase that is often thrown around like confetti at weddings.  It’s a mantra that is meant to lead to a life of freedom and happiness. But chasing that zephyr, that puff of wind can lead to a life of random pursuits that are driven more by emotion than meaning. I had a passion for basketball. Big problem. Too short.  Also had a love for waterskiing. Didn’t have a boat. Was consumed by drawing but couldn’t connect the dots. There is a lot of truth in…

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Ep. 207: Chris Smith – How Jon Stewart Redefined Late Night and Became a Hero of Comedy

Ep. 207: Chris Smith – How Jon Stewart Redefined Late Night and Became a Hero of Comedy

“We all lived through it. But one of the fun or interesting realizations I came to in reporting the book was… Can we curse on your podcast?” “Yeah. Anything goes.” “… Is just how much shit happened in the world between 1999 and 2015.” Chris Smith is the author of The New York Times bestseller, “The Daily Show (The Book): An Oral History as Told by Jon Stewart, the Correspondents, Staff and Guests.” He interviewed 144 people, including the host Jon Stewart, Craig Kilborn, Steve Carell, Stephen Colbert, Samantha Bee and…

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Passive Monetization Is Dead. There Is A New Way To Make Money Blogging

Passive Monetization Is Dead. There Is A New Way To Make Money Blogging

Two decades ago, online entrepreneurship surged in popularity. Regular people with regular jobs found that they could create websites focused around a real topic of interest, and make money from it! All you had to do was write about your topic and place some Google AdSense ads on your site and collect that monthly check. In short, it’s a different story today. Online solopreneurs are finding it increasingly difficult to make a living off site ads and other passive revenue streams. Fortunately, there are higher-earning, do-able alternatives that are well…

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How To Be A Genius

How To Be A Genius

Someone asked this on Quora. I decided to give my sage advice on the topic. One time I had two million dollars left. You have to be pretty damn smart to make two million dollars, I thought. And then I had an idea. Or rather, an opportunity presented itself. I needed to make a lot more than two million dollars. There were people running around (idiots!) with ten million, or even one hundred million dollars. I was smarter than them! So I put the two million dollars in a single…

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