The Complete Guide to Email Automation for Beginners

The Complete Guide to Email Automation for Beginners

If you’re a marketer, you’ve probably heard of email marketing automation. Email marketing automation is an essential part of building a profitable email list for any online business. In this article I’ll try to cover some important points: How does email automation work? What type of events trigger automation? The main terms you need to know before getting started Email marketing automation tools If you are unsure of everything email automation can do for you, then read on… How does email automation work? With email automation, when an event happens,…

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Ep. 204: Mike Massimino – “I’m Not Good Enough” Probably Means You Will Get Good Enough

Ep. 204: Mike Massimino – “I’m Not Good Enough” Probably Means You Will Get Good Enough

Mike Massimino failed his PhD the first time. Failed the astronaut test the first three times. Failed to get the highest evaluation when he walked into space the first time. And almost destroyed the Hubble Telescope on the last attempt the US was going to make to fix it. But he did it. He did it all. Two things I noticed about him. One thing is he kept saying things to me like, “I wasn’t the smartest in X but…” He said that about his classmates. He said that about…

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The Undeniable Power of Data Mining, Visualization and Infographics for Business

The Undeniable Power of Data Mining, Visualization and Infographics for Business

Data visualization, or presenting data sets in a visually-appealing way, is becoming quite the rage in today’s data-driven world. Data is collected (and stored) at ever-increasing speeds and data scientists, the people who interpret and turn information into action, are in higher demand than ever before. As this trend ramps up, large and small companies alike have begun looking for ways to analyze the ever-increasing amount of data they acquire. But why is data so important? Data: The basics It’s expected that only 6% of all data (read: information) comes…

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The Ten Most Important Aspects of Reinventing Your Life

The Ten Most Important Aspects of Reinventing Your Life

I wanted to write the book that 20 years ago I wish I had read.That ten years ago I wish I had read.That five years ago I wish I had read. That yesterday I wanted to read. So today I published it. “Reinvent Yourself.” When I turned 40, a friend of mine threw a birthday dinner for me. He invited all his friends. I knew none of them. So on my 40th birthday I was basically by myself, with people I didn’t know, doing nothing in my life that I…

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10 Visual Marketing Tips to Master Social Media Engagement

10 Visual Marketing Tips to Master Social Media Engagement

There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and creating a ton of value in every piece that’s created for a content marketing strategy, with popular approaches such as the skyscraper technique and Moz’s whiteboard lessons on creating 10x content dominating the industry. That’s good – we could always use more emphasis on high quality content. The further we get away from shallow, garbage content that’s stuffed with random keywords and lacking…

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Ep. 203: Susan David – What To Do When You’re Deeply Stuck In Your Job and Asking, “How Did I Get Here?”

Ep. 203: Susan David – What To Do When You’re Deeply Stuck In Your Job and Asking, “How Did I Get Here?”

It’s the most commonly believed lie. It will make you lose all your money. It’ll make you wake up in your 40’s or 50’s and wonder what you’re going to do about retirement. It will make you develop your worst possible habits. For me, it was drinking. And waking up face to floor. I was ugliest when I was unhappy. That’s true for everyone. Unless you hide it with plastic surgery and cocaine. The point is I care about myself now. And not a lot of people say that. But…

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45 Ways to Create Better Customer Experiences With Emotion

45 Ways to Create Better Customer Experiences With Emotion

Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely to recommend a company. Additionally, the lifetime value of an emotionally-connected customer is more than twice than that of a highly satisfied customer. This clearly has implications for every company that sells products and services to…

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Ep. 201: Ben Mezrich – The Resilience of Writing

Ep. 201: Ben Mezrich – The Resilience of Writing

“When I was a struggling writer, before I wrote my first book, I got 190 rejection slips.” He taped them to the walls like a serial killer. “My wallpaper was rejection slips.” “What was the worst one?” I asked Ben Mezrich, a New York Times bestselling author. Over the past five or six years, I’ve probably read all of his books. He wrote “Bringing Down the House,” which became the movie “21”. He wrote, “Accidental Billionaires,” which became “The Social Network.” “The New Yorker” sent him a page with the…

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How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers

How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers

Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the road and I find myself writing a blog post that grew my e-mail list from 0 to 1000 within two months. And here is how I started. When I first did some research on how to start a blog that people would actually want to…

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The Unique Bill Murray Technique for Saying “YES”

The Unique Bill Murray Technique for Saying “YES”

I can’t say “No”. If people ask me for something, it’s really hard for me to balance their needs with my own. Like, if I need to spend time with my kids. Or I need to read or work on writing or business. But people are asking me to do X, Y, or Z. This is why I had to write a book, “The Power of NO“. Because of my many problems saying no and taking care of myself. But then Bill Murray taught me by example how to say…

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7 Content Marketing Techniques That Will Boost Your Audience Engagement

7 Content Marketing Techniques That Will Boost Your Audience Engagement

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Engagement is gold. When your customers comment, like, or share your content, they’re telling you that your brand is providing value in a sea of white noise. Earning customer engagement isn’t easy, though. It takes creativity, consistency, and a unified effort from everyone in your marketing team. At times, it can be downright exhausting. Although striving to create engaging content is very demanding and challenging, those who do it right find that it’s worth it. Whether your…

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Ep. 199: Gretchen Rubin – Where Happiness Hides…

Ep. 199: Gretchen Rubin – Where Happiness Hides…

“When did you decide to go from being a lawyer to a full-time writer?” I asked Gretchen Rubin. She wrote the #1 New York Times bestseller, “The Happiness Project.” She worked for The Supreme Court. “I was surrounded by people who loved law. They were reading law on the weekends. They were talking about law at lunch time. They just loved, loved, loved law. And I knew that I didn’t.” I felt pain in my legs. That’s the feeling I had in my body the last time I was miserable…

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The Latest Trends in Native Advertising (and How to Avoid Scams)

The Latest Trends in Native Advertising (and How to Avoid Scams)

Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some other major publications started to experiment with sponsored posts. Today, we can see native ads everywhere and their variety, as well as the number,  is growing by the day. This niche has created numerous profitable opportunities for publishers, ad developers, and brands, but regular consumers don’t…

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Ep. 198: Dan Ariely – Creating “A True, Deep Sense of Accomplishment”

Ep. 198: Dan Ariely – Creating “A True, Deep Sense of Accomplishment”

Dan Ariely was burned all over his body. He lived in the hospital for years. He grew up there. Now he writes about pain. And irrationality. And meaning. He had nerve damage from the burns. And no skin to protect himself from pain. The nurses rip off his bandages. He begged them to peel them off gently.   They wouldn’t. He wanted less pain and more relief. They did it quick for peace of mind. Not his. Theirs. Dan calls this “irrational behavior.” He says, “being irrational are the cases…

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The Top 4 Best Viral Video Marketing Campaigns of 2016

The Top 4 Best Viral Video Marketing Campaigns of 2016

It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale. In 2015, 73% of marketers believed that video had a positive impact on their marketing results. And it’s predicted that by 2020 a whopping 75% of mobile traffic will consist of video content. In fact, YouTube has reported that mobile video consumption rises by 100% each year. Facebook has taken notice, making sure its content-recommendation algorithm is giving preference to its own video player when determining what content to…

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What Are The Most Common Life Mistakes Young People Make?

What Are The Most Common Life Mistakes Young People Make?

I lied, stole from my parents, cheated, scammed, humiliated others and laughed, threw rocks at people with the intent to kill. All by the time I was 10 years old. Later it got much worse. Later I actually thought I was smart. This is the great thing about being young: you’re so arrogant and stupid and unreasonably confident that you have 100% confidence that everything you do will fit right into the picture. A million piece jigsaw puzzle where you never pick up the wrong piece as you try to…

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3 Creative Ways to Generate Leads With Instagram

3 Creative Ways to Generate Leads With Instagram

Interested in generating high-quality leads for your brand? You’re probably using several social media platforms to reach out to a new audience and generate new leads. But have you tried gearing your Instagram marketing towards lead generation? You may be using the platform to engage with an existing audience but with 500 million monthly active users, Instagram could be the ideal channel for drawing in new leads. So how exactly do you entice new prospects and generate high-quality leads through Instagram? Here are some of the most effective tips to help…

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Ep. 197: Steven Pressfield – How To Go From Amateur To Turning Pro

Ep. 197: Steven Pressfield – How To Go From Amateur To Turning Pro

I had a full time job. I was trying to run a business on the side. I was pitching two TV shows. And I was obsessively playing chess day and night and traveling to tournaments. And nothing was going well. My attention was scattered. I was unhappy. I felt stuck. One time I was talking to one of the partners in my side business, Randy Weiner. I said to him, “I’m reading this fascinating book about chess endgames.” He said, “I don’t care about that! Why are you even looking…

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